Sociology 2172A/B Lecture Notes - Lecture 7: Nationstates
1 Jan 2020
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Document Summary
Culture consists of: body of learned behaviours, common to a given human society, acts like a template. Globalization of popular culture: emergence of globalization, cold war period - polarization, globalization - integration. Globalizing the "american dream: "advertising is a potent force for change selectively reinforcing certain values, life- styles and role models. " Ir changed attitude towards consumption: 1900 exposition in paris - goods replaced other aspects of culture to meet emotional needs, now being re-enacted on a global scale. John pemberton - american pharmacist and inventor of coca-cola.
