Sociology 2172A/B Lecture Notes - Lecture 2: Tiger Woods, Abundant Number, Naming Rights

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Lecture two notes history of advertising & types of advertising. We are extremely innovative with advertising; forms of advertising expand as invading the private areas of our lives play: ex. steakhouse billboard shown in class, mobile, floating, etc. Ad clutter/ad fatigue: consumer backlash due to excessive number of ads out there. Mcdonalds get happy meal if you have good grades/attendance on report card), advertising in the sky/aerial advertising (80% readership, 80% retention = best form of advertising, problem = expensive, most companies cannot afford this), etc. Scotiabank arena, budweiser gardens, etc: must think of the real motivation of these big companies, ex. Wanted naming rights to stadium in new jersey, Can get lots of money for naming rights, but willing to pay 25 million $ for 5 year term; turned down because of scandal. Demeaning to the sport to have commercial messages: 2.