Sociology 2172A/B Lecture Notes - Lecture 4: Ontario Highway 401, Tim Hortons, Visual Pollution
7 May 2020
School
Department
Course
Professor
Document Summary
Lecture 3 notes advertising and culture (part 1) Sport, beer advertising, and corporate nationalism in canada . Told 2 local hockey teams they were filming a documentary on recreational hockey. Surprised them with big crowd interrupting mid game. Advertisements for budweiser fill the sides of the arena. Wanted to show them how it felt to be part of the big leagues. Alarm for city businesses prior to enacting: million in fines (people will still put ads up on automobiles, not everyone was on board. Bejing also has banned certain type of billboard (those promoting luxury items . In ontario on highway 401, laws ban billboards on the side of the road (distracted driving) want equity) Image shown in class, before and after billboard ads on highways, trucks also removed their signage in other photo, etc: positive feedback form 90% of the city after enacting law pollution etc. Littering says a lot about you advertisement.
