Sociology 2172A/B Lecture Notes - Lecture 5: John Harvey Kellogg, Corn Flakes, De Beers

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Lecture three notes advertising and culture (part 2) Video: advertising at the edge of the apocalypse. Nature vs nurture debate (look at last lecture) Diamond is made to be a cultural imperative of all romantic events: in our culture, it is imperative that an engagement ring be a diamond, against the norm otherwise. 30s involved in programs to artificially drive demand for milk waste product) Now we have alternative forms of milk (almond, cashew, etc. : only species to drink milk after infancy, promoting idea, not product. 50s skim milk becomes trendy weight loss beverage for affluent (used to be a. 80s slogan milk does a body good for healthy bones and brawny muscles: milk boards are trying to make it illegal for these alternatives to use milk in. 2 men talking on the phone, drinking bud and watching game. Same ad but with children, replaces the bud with milk. Start saying wassup and calling in more people on the call.