Sociology 2172A/B Lecture Notes - Lecture 1: Ableism, Danone
22 Oct 2014
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Advertising and the other the other: less dominate groups: minorities, older adults, disabilities, glbt, overweight people. Advertisers: don"t want to disturb values and norms, don"t want to upset the white consumer base, don"t want to offend the majority, reinforce stereotypes, deny role of costumer, aunt jemima: was a african american nanny but is now white and slim, life cereal: normal: white kids, cinnamon, darker kids and brown sugar is even darker kids, enlist poster and vogue magazine, white play station ad: white women squeezing a black women"s face, eska: water company, nike: insulting to gay men and racist, chia pets: obama. Old age: aarp campaign in advertising trade publications, when you turn 50, doctors don"t pronounce you dead but advertisers do , older individuals have been ignored in advertising, ad for lights: under normal lights (old), under new lights (young) , are the everyone is beautiful ads for self esteem or just to draw in customers.
