Sociology 2172A/B Lecture 1: 1-Advertising Intro.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Impact on society: has the ability to reach millions of people with thousands of messages per day, 3500 ads/day before internet, age of social insecurity = started the wave of deoderant, powders, creams etc . led to believe that we need all of them to be accepted, beer ads if you drink this beer you will get a pretty girl. Agent of social control: why you behave yourself, parents, police, courts are all agents of social control too, monitors behaviour, normative institution, what"s appropriate, reinforces and creates values and norms, thought that when tv started, would massify the population and we wouldn"t be able to think for ourselves not true. Other opinions split!: art form, enjoyable, of people think you cannot believe ads, think you can, ethics the money that is spent on these ads for one minute are more than what people spend on blockbusters, we used to believe everything we saw, now we don"t that much.