Sociology 2172A/B Lecture Notes - Lecture 9: Cristiano Ronaldo
10 Apr 2015
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Pepsi put ads of voodoo dolls apparently insulting cristiano ronaldo, but they apologized and removed it. The floss ads have got flaws, but there are hidden messages that you don"t notice, like the missing ear and the 6 fingers. The victoria"s secret ad says bottoms but means something else. Marketers are playing on children"s vulnerable developments. The sooner you can get a kid to be a part of the brand tribe, you have them for life. Banks and car companies are huge advertisers to children so that they would have customers for life. Young kids have more money to spend because they"re working part-time jobs and their allowances have increased, (esp. Kids influence parent"s buying decision, like the cool car . In kids" magazines, they advertise for adult-oriented products. Kids get really influenced and they can"t discern the ad from the program.
