Sociology 2172A/B Lecture Notes - Lecture 1: Super Bowl, Human Resources, Determinant
3 Aug 2015
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Document Summary
Marshall canadian scholar, medium is the message. Society is made up of a number of institutions functions through these: advertising is now thought to be one of those social institutions. Advertising prompts us to buy stuff, using too many resources, etc. Human resources: advertising is really creative, amount of creative talent is: superbowl: football fans watch the superbowl to watch the ads, creative resources are spent. Impact on society: staggering ability to reach thousands of us a day. Prior to internet 3500 to 4000 messages/ads per day about consuming something. Contributes to cultural contact of society what is and is not appropriate. Determinate of human beh: determinant of human beh: agents of social control tell us how to beh (parents, teachers, peers) You dress a certain way to be accepted by your peers) Advertising gives us vivid images that defines the should and ought"s of our human conduct.
