Sociology 2172A/B Lecture : 05 Mar 12 - Advertising and Society Problems.docx
15 Apr 2012
School
Department
Course
Professor
Document Summary
Hegemonic ideals influence advertising: most powerful, most dominant, representations form the others have been completely ignored, absent, trying to appeal to the groups that have the most money. Aunt jemima pancake mix and the black lingo . Gay window advertising: way of subtly having queer references in advertising to appeal to both the gay and straight population (pink aids ribbon in ads, ex. Woman walking down the street with a lipstick shirt, straight people think she likes lipstick, gay people think of her as a lipstick lesbian: ex. Dolce & gabbana cluster fuck of men trying to fit on suits or something while touching each other. Gay progressive insurance ad: rainbow pattern on the shirt of one of the guys, two men that are together are not talking about women, talking about fashion things. How might hegemonic ideals influence the advertising of racial minorities, those with disabilities and lgbt populations: advertisers might lose out on money from those people,
