Sociology 2172A/B Lecture Notes - Lecture 1: Product Placement, Halifax Gazette, Breast Cancer Awareness

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Study advertising in soc because: distribution of resources 2) its impact on our society 3) Privileged forms of discourse (a century ago they came from church, elders etc) today, we see discourse through and about objects. Moved from good character to having good stuff, looking good. 42% people said advertising impacts society more than public schools. Singer (1994) advertising is a key element in economic history and one of the keys to understanding of the evolution of our complex urban society . Middle ages: 100ad-1400: creation of trademarks, had brochures to get people to immigrate to north america. Electronic advertising 1920-1980: ads for the war effort, tv synced millions of viewers behaviours, created the consumer (less about community more about buying stuff, scientific ads, improved media tech- created realism- celebrities, tv age . Information society: successor to industrial society, creation, use, diffusion, integration and manipulation of info, economy based on knowledge not goods.