Sociology 2172A/B Lecture Notes - Lecture 2: Halifax Gazette, Rosser Reeves, Unique Selling Proposition
5 Apr 2016
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Document Summary
A key element in economic history as well as our social, technological, artistic, and cultural histories (and) perhaps one of the keys to the understanding of the evolution of our complex society (cid:1) Social and cultural factors that change the face of advertising, e. g. technology, literacy. Classical period (400 bc 100 ad: street advertising. Slight move to literacy, oral advertising still the most common form. Street advertising, able to have different ways of getting their message across. Middle ages: 100 ad 1400 ad: creation of trademarks, regulate what was put out there and what was said about products, protecting the consumers. Late middle age (1400 - 1600: start advertising for people to move from europe and come over to canada, advertising became part of the north. American experience: create the brochure and the flyer, brochure were known for being full of hopeful truths, lies, first big case of false advertising was advertising for north.
