Sociology 2172A/B Lecture Notes - Lecture 8: Blubber, Abercrombie & Fitch, Playstation Portable
5 Apr 2016
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Original ad: pepsi dresses up as coke and ad says we wish you a scary halloween! . Edited ad: coke takes the exact same ad and says everybody wants to be a hero! (cid:1) (cid:1) be): (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Others include (anyone who does not fit the profile of what its best to. Overweight individuals straying from the dominant ideas not represented in a positive light. Imbalance in positions of power and status, statistics prove this: if we look at the supreme court in canada for example, they"re pretty much all older, white, rich men. What sells: white , youth , ableism , straight , slim , these qualities prove to be advantageous. Advertisers: don"t want to disturb values & norms, don"t want to offend majority, reinforce stereotypes, denying the role of the consumer to certain groups of people, do not pay attention to specific groups. Uncle remus pancake syrup advertisement: text is stereotypical poor black language.
