Sociology 2172A/B Lecture Notes - Lecture 11: La Senza, Product Placement, Long Term Ecological Research Network
5 Apr 2016
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Very important for companies to get kids to use their products. We are relying on the kid to pester the mom to buy ther product, rather than going straight to the mom. barbara a. martino, One of the guidelines is that you can"t target the kid directly, you have to target the parent. Parents are more likely to buy a product when children nag for it. General attitude: they don"t like it when the children nag. The advertising that children are exposed to today, are honed by psychologists, enhanced by media technology. The more insight you have about the consumer, the more creative you can be with your advertising strategies. Biggest buyers of advertising time and space in the us and in the world. One family can"t combat industry that spends 12 billion a year trying to get their children.
