Sociology 2172A/B Lecture Notes - Lecture 4: Exact Sciences, Adidas, Subliminal Stimuli
14 Jul 2016
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Research that"s interested in what"s trending and what will be successful. Cool hunting agents go out and talk to young people to find the next cool thing: company hire these correspondents, most marketed to age group = tweens. Done in the interest of selling more goods. Gallup polls came up with a number of different techniques where he was able to find new trends. Scientific advertising look at biological responses to gauge the effectiveness of different advertisements. Sociological research: focus on subcultures, tribes (adidas tribe, nike tribe), different belief systems, looking for different information, lifestyle studies look at the group you belong to, your lifestyle, and look at the impact of advertising on it. Going on since the early 90s nothing new. The natural sciences hard sciences: biology, geology, chemistry, physics. The social sciences soft sciences: political science, economics, anthropology, psychology, sociology, dealing with people and changes over time, not an exact science, research is still rigorous.
