Sociology 2172A/B Lecture Notes - Lecture 1: Marshall Mcluhan, Bombardier Talent 2, Social Capital
14 Jul 2016
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Marshal mcluhan: advertising is a very considerable part of our total culture. It is not separable from any of the other activities of our world. : all advertising advertises advertising . Society is made up of many social institutions: family, education, economy, religion, political system, economy people started to go out to work. Needed something to do with the kids beginning of school system. Kids needed to be educated more than their parents could educate them. Had an impact on family life; the economy changed (what happens to family affects the economy: now, media is considered a social institution. Why advertising is studied in sociology: distribution of resources, economic resources. Cost to advertise sky rockets during events like the super bowl: social resources. Telling you how to behave in the world (what"s good, what"s bad, how to be) Something that holds a place of special prominence in your life. A century ago: church sermons, political oratory, elders.
