Sociology 2172A/B Lecture Notes - Lecture 2: Town Crier, Classified Advertising, Academic Journal

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Singer (1994): advertising is a key element in economic history as well as our social, technological, artistic, and cultural histories [and] perhaps one of the keys to the understanding of the evolution of our complex urban society . As we move through historical periods, the changes in technology influence the changes in advertising. Advertising has been around for centuries, but the forms of advertising we see today have not been around for long. Advertising = practice of announcing, bringing together, persuade to think a certain way. There are 8 major periods of advertising history: preliterate period: 3000-400 bc. 1200 bc: painted or carved messages on stones. Symbols led people to where they wanted to go. Most common form of advertising throughout history = oral advertising: classical period: 400 bc 100 ad. Slight move to literacy as people began to read and write. Street advertising messages in the street: important events or services, religious festivals, contests, personal classified" advertising.