Sociology 2202 Lecture Notes - Lecture 21: Killing Us Softly, Jean Kilbourne, Susan Bordo
17 Apr 2017
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Jean kilbourne, advertising, and the impact of television on pre-technological societies (quotations in red) It is impossible to look at modern advertising without realising that the material object being sold is never enough: this indeed is the crucial cultural quality of its modern forms. If we were sensibly materialist, in that part of our living in which we use things, we should find most advertising to be of an insane irrelevance. Beer would be enough for us, without the additional promise that in drinking it we show ourselves to be manly, young in heart, or neighborly. A washing-machine would be a useful machine to wash clothes, rather than in indication that we are forward-looking or an object of envy to our neighbors. Jean kilbourne"s documentary film killing us softly 4: advertising"s image of women (2010) is a hard-hitting, sometimes overwhelming look at the world of advertising, with a special emphasis on how women are represented and treated in this world.
