Sociology 2206A/B Lecture Notes - Lecture 3: Alcoholic Drink, Likert Scale, Face Validity

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stephen Lin

Document Summary

Theoretical conceptual empirical/ operation: abstract concrete. The mental process of developing clear and precise meaning for abstract ideas or concepts. Providing a specific and tentative definition for an abstract idea or a concept. Tailoring your concept to fit your research interest (modification). The ability of individuals or groups to move within a social hierarchy with changes in income, education, occupation, etc. Measurement: assigning numbers or labels to units of analysis in order to represent conceptual properties. Difference between quantitative and qualitative measurement (neuman & robson p. 108) Things we can observe rather simply and directly. Things that require more subtle, complex, or indirect observations: requiring concrete indicators that help us to observe (e. g. , socio-economic status) Discrete variables: variables that have a relatively fixed set of separate attributes. Continuous variables: variables that have an infinite number of values that flow along a continuum. The relationship among the values assigned to the attributes for a variable.