Sociology 2234E Lecture Notes - Social Influence

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Lecture 1: what is social psychology: a definition: Social psychology is the scientific study of the nature and causes of normal individual behaviour, emotion, and thought in social situations. our perception of what the situation is which alters how we feel. conforming behaviours (ex: personality in the classroom vs. at home: what motivates us? y 3 kinds of motivations, the desire to feel good about ourselves (self-esteem approach) people like to be liked fundamental characteristic of human nature. we try to do those things that increase the probability of being liked (but are exceptions) we do things to maximize our self-esteem: the desire to be in the know (cognitive approach) most of us like to be tuned in to what is going on being in the know: the desire to survive (the evolutionary approach) nearly all of us have a fundamental drive to survive.

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