The frankfurt school: between german nazism & american consumption: march 8. Began as a research institute in frankfurt germany in the 1930s, focusing on the emergence of nazism. Made up of young, socialist jewish germans, exiled by nazis. Migrated to the us, resettled their institute. Established critical theory school that continues to influence the social sciences and humanities today. Karl marx: critique of the capitalism; idea of false consciousness; hope in revolution and socialism; belief that economic organization is a main determinant of a society. They thought they were going to the give the proletariat the theoretical tools for a revolution. Max weber: critique of instrumental rationality and bureaucracy that strip individual of an authentic and autonomous self. Sigmund freud: belief we are unconscious of the ways in which external influences structure our desires; we are not transparent to ourselves. Many germans felt humiliated by loss of ww1. Nazi party (minor 3% in 1924) won 33% in 1932.