Sociology 2259 Lecture Notes - Lecture 2: Albert Bandura, Differential Association, Virtual Reality
12 Dec 2017
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Father of social learning theories: argued that deviance is learned. Social learning theories: differential association, techniques of neutralization, differential identification, differential reinforcement (social learning) Family, friends, gang members: the learning includes, techniques of committing the crime. Frequency: how often you see these people, duration, what is the length that you hang out with/know these people, priority, primacy effect of early childhood socialization. If you grow up in a family or society that is engaging in criminal behaviour, well these people matter to you - they are your key significant others. Differential identification: daniel glaser, media effect - t. v. Saying people learn from the media and technology that is at our disposal. It is a powerful, constant form of learning. Its therefore possible that you can learn to be deviant in virtual reality: no longer need face-to-face interaction, the(cid:396)e is (cid:374)othi(cid:374)g that (cid:455)ou (cid:272)a(cid:374)"t lea(cid:396)(cid:374) o(cid:374) the i(cid:374)te(cid:396)(cid:374)et. Sykes & matza: delinquents hold conventional values/attitudes.
