Women's Studies 1020E Lecture Notes - Lecture 3: Appeasement, Midriff, Male Gaze

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They are part of the process by which we learn about gender (jhally) Gender as sex and sexual behaviour: the concentration on one aspect of behaviour detracts from seeing people as people (jhally) Individual ads vs the cumulative effect of advertising as a system. Didn"t mean for it to be sexist. Taken as a whole, pose, production and advertising contribute to a financial system that has a very limited thought of women. Depicts women in one way and men in another. Objectification: a term used to describe the ways in which women are turned into objects, things, something less than fully human effect is to deny women"s humanity. Objectification helps support objectification between men and women, black men and women, and men and women of different colour. Ads don"t directly cause violence [but] turning a human being into a thing, an object is almost always the first step towards justifying violence against that person (kilbourne in.

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