Women's Studies 1020E Lecture Notes - Lecture 6: Appeasement, Animal Print, Postfeminism
3 Apr 2016
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The role of advertising in communicating about gender. Terms: porno-chic, objectification, commodity feminism, neoliberalism, midriff advertising, sexual subjectification, male gaze, postfeminism, queer chic, retrosexism, choice. Why don"t ads look strange to us: they are repeated over and over in many ranges of media, story we hear about gender and sexuality is repeated. Women meant to be beautiful and sexist, and put on display for men"s sexual enjoyment. Its weird when men do the same thing. They are part of the process by which we learn about gender. Not a false depiction of reality, they form our reality: media is a type of institution where we learn about gender, ads reflect and reinforce stories we tell about gender in our culture. Masculinity is about the ability to get others pregnant how they are portrayed in media. Gender as sex and sexual behaviour: the concentration on one aspect of behaviour detracts from seeing people as people .
