Women's Studies 1020E Lecture Notes - Lecture 6: Botulinum Toxin, Making Money, Male Gaze
18 Dec 2017
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Document Summary
This image is perceived as normal because we constantly see it in the media. These images are repeated over and over again across a range of media. Men are on displayed for men enjoyment, but when men are shown in the same way it is perceived as weird or odd. Not real or fake but a part of social reality. Part of the whole context that we define and understand our gender relations. Ads both reflect and reinforce the stories we tell about gender in our culture. Gender is only defined by sex and sexual situations in ads. Masculinity is about being so virile you can get your wife and dog and fish pregnant. Depicts women overwhelmingly in one way and men in another. Objectification and fragmentation: a process of turning women into objects, things, sometimes less than fully human. An example to present women"s bodies into fragmented ways. Dismemberment in ads only showing certain body parts often sexual.
