Writing 1031F/G Lecture Notes - Lecture 3: Jargon, Standard Written English
30 Oct 2018
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*don"t impress with language in business, must be clear and concise. Use language that is most accessible to audience, that you"re familiar with. Express ideas as simply and concisely as possible. Use the first person i, okay in academic writing. Can sound more official but not as clear. When the agent/subject is less important than the action (when what happens is more important than who does it) Sales increased 10% last month by our advertising campaign. Our advertising campaign increased sales by 10% last month. Use it for emphasis (something more important) Use of this produces a negative reaction . One paragraph should deal with one main idea. Can have one sentence paragraph (must be coherent) Organize the visual space of the page. At end, if you"re emphasizing an effect, rare in business. Standard = homogenous, means it"s the same between countries. Mentioned the number of employees, create empathy, etc .
