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Lecture 27

AN110 Lecture 27: Tricks of the Trade

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Andre Czegledy

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Tricks of the Trade Monday, November 30, 2015 12:34 PM Bigger is better Bigger carts lead to bigger spending The size of carts has nearly tripled in size since the 1970s One research doubled the size of carts in a store and found an increase of 40 in sales volume. Mazes designed to confuse The inefficient layout of retail premises is designed to get shoppers into a disorientating spatial system. .. So that they stay longer in a store.. A researcher discovered that the longer that one is in a sthe more likely shoppers are to pick up cheaper items along the way. Premium Upfront, Staples at back When walking into retail store sespecially food retail it is instructive to notice that some expensive appearing items are placed at the front. This is in order for shoppers to re
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