BU111 Lecture Notes - Lecture 2: Corporate Social Responsibility, Ikea, Exchange Rate
19
BU111 Full Course Notes
Verified Note
19 documents
Document Summary
Bu111 lecture 2 external analysis model. New markets: what the business is willing to execute. Organization: what the company can do, culture of the organization - how they do things, the structure of the company, capability (most important, eg. What they need to acquire, etc: strategy needs to have the correct management preferences who will have their bias towards the strategy. In some way, all companies" decisions will affect the environment. Why: assess current strategy, generate new strategic proposals, evaluate strategic proposals. Importance of strategy: determines what resources are needed and what can be used, any variable on the diamond e can drive or weaken certain strategy. Internal features are in alignment with strategy and the environment. If the company doesn"t have the necessary features but has an outstanding strategy, the company will not be successful: eg. P & g- expanded at a wrong time.
