BU111 Lecture Notes - Lecture 6: Customer Satisfaction
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BU111 Full Course Notes
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Start your own club and then sell your product to other clubs. How to commercialize high technology bar top, a glass cover for the counter top with touch screen order forms for customers wishing to purchase a drink. Long line ups at popular clubs meant purchasing any drink was frustrating. Extremely difficult and frustrating for bartenders to catch every order. Customers avoided purchasing drinks due to long wait times. As a result, revenues and profitability of popular clubs declined. Jonathan should start his own club/bar to promote his high technology bar top with financing from his parents. When his own business is running smoothly and profits are earned, market and sell the bar top to other established clubs first in waterloo, then eventually expand the business. Expect to earn initial investment (the money his parents gave him) back within seven months, as well as revenue and high profits. The decision criteria that an ideal solution would meet are:
