BU121 Lecture Notes - Lecture 1: Shaving Cream, Social Venture, Consumer Reports
Document Summary
Slide 1: we came up with idea last semester but not a business, transforms an idea into a business. Slide 2: understanding how firms that do the essentially same thing have different business models, o(cid:374)(cid:272)e (cid:455)ou"(cid:448)e (cid:272)hosen your business model how it affects the operations of the business. Slide 5: all three (cid:271)usi(cid:374)ess" esse(cid:374)tiall(cid:455) sell the sa(cid:373)e produ(cid:272)t, (cid:449)ater filtratio(cid:374) s(cid:455)ste(cid:373)s (cid:271)ut ha(cid:448)e different business models, q water: monthly fee, for restaurants, aquaovo: one-time fee, for homeowners, event water solutions: per-even fee, for event planners. Slide 7: movie theatres make money off their concessions, not the movie ticket itself (money goes back to movie owners, sell tickets at cost and make profits on refreshments, refreshment stand staffing critical. Long lines dissuade customers: taff tr(cid:455) to (cid:862)up-sell(cid:863) (cid:862)for 50 (cid:272)e(cid:374)ts (cid:455)ou (cid:272)a(cid:374) upgrade to a large Location of concessions: put bans on outside food/beverages, create incentive programs (scene points card, play movies that attract customers.
