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Class Notes for BU121 at Wilfrid Laurier University

Functional Areas of the Organization

Exam Study Guides for BU121

Covers all exam topics.

BU121 Lecture 7: Marketing Con't
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find more resources at oneclass.com Marketing: Understanding the Customer CONT Recap of Steps 1. Understand the benets that customers seek 2. Segment the market on basis of benets 3. Find the observable variables ...

Business
BU121
Brandon Van Dam
BU121 Lecture Notes - Lecture 1: Lulu (Company), Self-Publishing, Financial Times

BUSINESS MODELS: FROM IDEA TO BUSINESS What is a business model? o Describes the rationale of how an organization creates, delivers and captures value - How a company intends to make moneythe logic by which it sustains its...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 9: Criterion Validity, Employer Branding, Visible Minority

RECRUITMENT Generate a qualified pool of applicants Definition: The action of finding new people to join and organization to support a cause LinkedIn (2015) Global Talent survey showed o Most important metric to track perf...

Business
BU121
Leanne Hagarty
BU121 Lecture 6: BU121- Entrepreneurial Finance

ENTREPRENEURIAL FINANCE 7 PRINCIPLES OF ENTREPRENEURIAL FINANCE Real, human, and financial capital must be rented from owners o When you rent land o When you hire someone o A lot of entrepreneurs forget to pay themselves R...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 8: Junk Food, Product Classification, Brand Loyalty

MARKETING REACHING THE CUSTOMER Key 1 o Providing customers, a solution to a problem that doesnt already exist o Providing a unique benefit Key 2 o Convincing the customer that the product provides that unique benefit thro...

Business
BU121
Leanne Hagarty
BU121 Lecture 4: BU121- The Art of the Elevator Pitch

BU121 PEPSICO PITCH COMPETITION THE ART OF THE ELEVATOR PITCH Persuasive Get a point across Succinct Genuine Pitching your business to investors because you need their money The pitching format you use depends on what stag...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 2: Perceptual Mapping, Psychographic

MARKETING UNDERSTANDING THE CUSTOMER Critical success factors o Achieving financial performance o Meeting customer needs - Important for marketing o Providing quality goods and services o Encouraging innovation and creativ...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 5: Intelligence Quotient, Travel Insurance, Stress Management

DISC EQ-i Buying travel insurance in case you can not go on your trip o Emotional job o Peace of mind in case you can not go EQ-i What is emotional intelligence? o Intelligence quotient - An assessment of your cognitive i...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 3: Business Model Canvas, Value Proposition, Service Provider

BUSINESS MODEL CANVAS Key partners o Service provider o The fast food restaurants we partner with** Key activities o Service o Social media o App maintenance o Partner recruitment** o Option of monthlyannual subscription v...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 7: Nordstrom, Hamburger Helper, De Beers

COMMUNICATING SUCCESSFULLY FOR BUSINESS MESSAGES THAT STICK Sticky = understandable, memorable, and effective in changing thought or behaviour o Urban legends - Are ideas born interesting or made interesting? o CSPI and mo...

Business
BU121
Leanne Hagarty
BU121 Lecture 10: BU121- Entrepreneurial Finance (Post Midterm)

ENTREPRENEURIAL FINANCE CASH BUDGETING Tool to forecast and manage cash flows o Beginning cash balance - Receipts* Total cash available - Disbursements* Cash excess deficiency o Minimum cash balance desired - A lot of busi...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 8: Junk Food, Value Proposition, Marketing Mix
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Wednesday, January 30, 2019 BU121 - Reaching the customer Keys to success 1 Key - Find a position for the product in the mind of the customer where it provides a unique benet 2 Key - Convince the customer that the product ...

Business
BU121
Leanne Hagarty
BU121 Lecture 5: pitch lecture
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Tuesday, January 22, 2019 BU121 Lecture 5- Pitch The Art Of The Elevator Pitch Learning Objectives Prepare you for the individual pitch assignment Labs the week of February 4th Improve your individual presentation skills S...

Business
BU121
Leanne Hagarty
BU121 Lecture Notes - Lecture 2: Business Model Canvas, Value Proposition, Making Money
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Sunday, January 20, 2019 BU121- Business Model Canvas Value Proposition Design Business idea to Business Model Visualizing your Business Model Business Model Canvas Deliver: Through value network - partners, suppliers Cre...

Business
BU121
Leanne Hagarty
BU121 Lecture 1: Business Models
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Sunday, January 20, 2019 BU121- Business Models From Idea to business Readings: Chapter 1- Developing and Testing a Business Model Learning objectives: Understand - What a business model is - Why companies with essentially...

Business
BU121
Leanne Hagarty
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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