BU121 Lecture Notes - Lecture 3: Ope, Moleskin, Mother Teresa
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Communicating successfully for business (cid:862)sti(cid:272)k(cid:455)(cid:863) = u(cid:374)dersta(cid:374)da(cid:271)le, (cid:373)e(cid:373)ora(cid:271)le a(cid:374)d effe(cid:272)ti(cid:448)e i(cid:374) (cid:272)ha(cid:374)gi(cid:374)g thought or (cid:271)eha(cid:448)ior. Fi(cid:374)d the (cid:862)(cid:272)ore(cid:863) of the message: (cid:862)(cid:272)o(cid:373)(cid:373)a(cid:374)der"s i(cid:374)te(cid:374)t(cid:863) Force yourself to prioritize and concise it until you find what is most important and find the core of the message. Communicate the core compactly: use proverbs (using short sayings to express large meanings, use existing schema, use analogies, use ge(cid:374)erati(cid:448)e (cid:373)etaphors (e(cid:454). (cid:862)the (cid:373)agi(cid:272) of dis(cid:374)e(cid:455)(cid:863)) Get audie(cid:374)(cid:272)e to pa(cid:455) atte(cid:374)tio(cid:374) (ho(cid:449) to get so(cid:373)eo(cid:374)e"s atte(cid:374)tio(cid:374) through so(cid:373)ethi(cid:374)g super unexpected yet simple) Need a surprise: break a pattern, violate expectations, be counterintuitive, e(cid:454). Iro(cid:374)i(cid:374)g a (cid:272)usto(cid:373)er"s shirt that the(cid:455)"re goi(cid:374)g to (cid:271)u(cid:455) Generate interest and curiosity (give enough for others to be curious and want more: do(cid:374)"t ope(cid:374) gaps i(cid:374) k(cid:374)o(cid:449)ledge, give context. Make ideas clear understand and remember. Fill with concrete images: e(cid:454). (cid:862)sour grapes(cid:863)
