BU121 Lecture Notes - Lecture 4: Elevator Pitch, Business Model Canvas, Value Proposition
Document Summary
Bu121 class 4 the art of the elevator pitch. Top 10 proven templates for writing value propositions that work course website. Whe(cid:374) (cid:271)uildi(cid:374)g your (cid:271)usi(cid:374)ess (cid:373)odel (cid:272)a(cid:374)(cid:448)as do(cid:374)(cid:859)t i(cid:374)di(cid:272)ate (cid:449)hi(cid:272)h ele(cid:373)e(cid:374)ts listed i(cid:374) ea(cid:272)h (cid:271)lo(cid:272)k are being addressed by your model. Listeners are provided w/ a music service and advertisers are provided w/ a marketing medium. The business model pattern(s) used in radio are 1. You are pitching your business to investors b/c you need their 14373 Pitching formats: elevator pitch informal pre-screen, executive summary part of request to formally present, powerpoint slidedeck formal presentation - screening, (cid:858)busi(cid:374)ess pla(cid:374)(cid:859) heavily scrutinized during due diligence. How much will you give in return: make it up. Su(cid:272)(cid:272)i(cid:374)(cid:272)t, easy to u(cid:374)dersta(cid:374)d, greed i(cid:374)du(cid:272)i(cid:374)g (cid:894)i(cid:374)(cid:448)estors (cid:449)a(cid:374)t , irrefuta(cid:271)le (cid:894)should(cid:374)(cid:859)t lea(cid:448)e them w/ more questions than answer) Do(cid:374)(cid:859)t (cid:373)e(cid:373)orize (cid:449)ord for (cid:449)ord ie. do(cid:374)(cid:859)t (cid:449)rite out a paragraph. Make it personal emotional connection; they(cid:859)re goi(cid:374)g to (cid:373)ake a de(cid:272)isio(cid:374) (cid:271)ased o(cid:374) e(cid:373)otio(cid:374)s.
