BU121 Lecture Notes - Lecture 3: Diaphragmatic Breathing, Guy Kawasaki, Aphorism
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Bu121 lecture 3: art of the elevator pitch. A(cid:374)d to capture their trust, you (cid:374)eed to capture their atte(cid:374)tio(cid:374)(cid:863) dave chilton: layout the problem your idea solves, what the value proposition is. It is a conversation where you do most of the talking: be yourself, make it a personal or emotional connection, people invest in the person, know your stuff! Open & close: start and end with a bang, something draws the person in and that they will remember, 10 great ways to start with a bang. Invite them to imagine: present a striking fact or statistic, ask a question, tell a brief relevant story or anecdote, use an aphorism or proverb, make it mysterious. Introduce an analogy or metaphor: start with a relevant quote, very risky, conclude with a bang, bookend it refer back to what you started with, have a powerful call to action. Connecting with the audience: 4 grading elements.
