BU121 Lecture Notes - Lecture 1: Yves Pigneur, Business Model Canvas, Wicked Problem

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14 Dec 2017
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A business model describes the rationale of how an organization creates, delivers, and captures value alexander osterwalder business model. Example: 3 ways to make money in water filtration. Business models are at heart stories stories that explain how enterprises work why business models matter hbr may 2002: all the elements of a good story. Plot that twists: a successful business model represents a better way than the existing alternative, when business models don"t work fail narrative test or numbers test. Text page 18-19 why business models fail. Narrative - flawed logic, limited strategic choices, and incorrect assumptions about the value chain. Numbers imperfect value creation and capture assumptions. Create value: value prop, customer segments, distribution channels. Deliver value: business activities, associated resources, strategic partners. Business model genration alexander osterwalder and yves pigneur. Business idea to business model, visualizing your business. Value is created by facilitating interactions between two or more distinct but interdependent groups of customers.

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