BU121 Lecture Notes - Lecture 6: Business Model Canvas, Video Research, Key 2
Document Summary
Delivery: think about the hydro garden for people up north that allows them to grow lettuce but they don"t eat a lot of salad. The solution was well-intended but was not executed to fit the needs of the customer segment. Building the model : the process: 1. Understand the context and the resulting implications for your business model: focus on the so what?", what does your research on the environment from bu111 imply for your business model, 2. Gain customer insights and build on them to improve your business model canvas: talk to them, insights should drive your building blocks, 3. Prototype different models think and create visually: prototype different patterns -look for a plot twist" o think and create visually. Primary video research details: who to interview, if end user and paying customers are not the same consider interviewing both o don"t assume your customer this needs to be validated. Assumptions on both sides problem and solution.
