BU121 Lecture Notes - Lecture 6: Business Model Canvas, Voice Of The Customer, Customer Relationship Management
Document Summary
[do the online quizzes to help you understand this portion] This particular segment of marketing pertains to the fit between the value proposition and the customer. We"re looking at marketing in a nice broad way to see how it fits in with everything else we"re learning. Marketing is like a puzzle piece look at slide. Marketing concept: core value proposition and building relationships. Target market: (bu111 and business model context, customer segment(s) Competitive advantage 3 types: porter"s generic competitive strategies. Lab manual case analysis tips and tools" reading. Buyer behavior: social ventures, consumer decision-making process, influences on decision-making. Market research (critical for project; not tested) You also need the commitment of your employees! They interact with your customers and create the product/service the employees use! An integrated system of activities designed to plan, price, promote, and distribute, want-satisfying goods and services to present and potential customers .
