BU288 Lecture Notes - Lecture 2: Dependent And Independent Variables, Regression Analysis, External Validity
Document Summary
Translating principles derived from scientific evidence into organizational practices o. Managers decide based on the best available science. Ebm is more likely to result in the attainment of organizational goals. Research is a way of finding out about the world through objective and systematic information gathering. Ob researchers follow strict research methods to conduct quality research o. Conducting ob research: decide on your research question, use past research and existing theory to formulate a new hypothesis, hypothesis: formal statement of the expected relationship between two or more variables. Iv/predictor dv/outcome: design your study, collect your data, analyze data and report findings. Reliable but not valid valid but not reliable not reliable nor valid both reliable and valid. Listening to what people say and watching what people do in an organization. Participant observation: researcher becomes a functioning member of the organization. Direct observation: researcher observes an organizational behaviour without taking part in the studied activity advantages.
