BU288 Lecture Notes - Lecture 6: Social Learning Theory, Tacit Knowledge, Observational Learning
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Note: careful that rewarding one behavior doesn"t negatively impact another social learning. We don"t need to directly experience consequences to learn o. Similar to operant but we can also learn from the behaviors and consequences of others (ie. see how others are punished / reinforced for their behaviors) Observational learning modelling: attentionalprocesses:focusattentiononappropriatemodelandperceive information model exhibits. Some types of knowledge are best learned via observation. Tacit knowledge = engrained in you, can"t explain to others. Learned must also receive reinforcement after replicating the behavior to maintain a desired behavior. Process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment: peopledon"trespondtosensoryinputs ratherreacttotheinterpretationsbased on this process. People"s behaviour is based on their perception of what reality is, not on reality itself o. Goal: better understand how people make attributions about events. Every time you perceive something you make a judgement towards it judgement determines how you are going to behave.