BU288 Lecture Notes - Lecture 3: Stratus Cloud, Strategos
Document Summary
Figure 1. 1. features of effective business policy: uniform: an effective policy should exhibit uniformity at all levels, amongst all the people, within an organisation, suitable:the business policy should appropriately confirm to the goals and objectives of the organisation. The scope should be wide: flexible: policy should be flexible in operation and application so that if deemed necessary, subsequent changes could be made in it. Although, this does not imply that a policy should be subjected to changes frequently: stable: policy should be stable and last for a consistently long time. Otherwise, it may lead to indecisiveness and ambiguity in minds of those who would want to follow it while making decisions. The word strategy is derived from the greek word strategos ; stratus meaning army and. Ago meaning leading or moving, implying, the art of general". The concept of strategy has been borrowed from the military and adapted for use in business.
