BU288 Lecture 8: Bu288 lesson 8
Document Summary
Figure 1. 3: 5p"s of strategy: strategy as plan: in this definition, mintzberg explains that a strategy is an intended or consciously followed course of action. The strategy is made in advance of its implementation and is followed up by actual implementation and development. Deliberate strategy": strategy as ploy: a ploy" is usually a manoeuvre in a competition or a game, one that is taken to get the better of your competitor. A ploy takes advantage of opportunities that arise. Ploys are usually undertaken to deter competitors from entering the market, for example by building new facilities with plenty capacity, or lowering prices: strategy as pattern: strategy should also be considered in terms of strategic outcomes. Strategies can be planned, but the outcome may not be what was expected. Strategy is the way a company views itself in the world, through the eyes of its management and employees.
