BU288 Lecture Notes - Lecture 16: Swot Analysis
Document Summary
These could be possible obstacles that can negatively influence the project or organization from the market. Organisational strengths can be: common strengths, and, distinctive competencies. Common strength is the organisational skill and capability possessed by other organisations also, distinctive competencies the organisational skill and capability possessed by a small number of competing firms. Such competence is not commonly possessed by all the firms. Organisations that exploit their distinctive competence perform better than competitors and attain high level of performance. Swot analysis enables the organisation discover its distinctive competence, make strategies to exploit its strengths, explore environmental opportunities and improve performance. It restricts its ability to make effective strategies. Organisational weaknesses require change in objectives which can be achieved through present skills and capabilities or investment in capabilities to acquire organisational strengths. This enables the organisation implement strategies that help to attain its objectives.
