BU352 Lecture Notes - Lecture 16: Search Engine Marketing, Personal Selling, Scotiabank
Document Summary
Technology changed the way we live fast and sudden change. How can firms excite customers about an idea, product, brand, or company. Social media generate interest for the product. Customers" desire to know more about the product or try the product. Well-designed marketing offers have a clear call to action draw customers into online websites or retailing stores. Action loyalty potential relationship commitment. Actions: customer comes to your company and buy the product. Loyalty: product should instil value and customers become loyal. Commitment: people keep coming back to your product, and recommend product to others. Social network sites: help you catch up with other people; network through these sites. Media-sharing sites: sharing media through these websites (video, pictures) Thought-sharing sites: share your thoughts with people who might not be in your network. Enables users to share content they have generate. Personal: where people want to know about your life; personal information.
