BU352 Lecture 4: Sept 20
Document Summary
Reminder: cdstep is the starting point for marketing plan (midterm, final) Untouchables example: what are you prepared to do? (clip) Ethical decision about what company to work for. Identify why marketers should be concerned about ethics. 1: distinguish between ethics and social responsibility, describe consumerism and explain how it fosters ethical and socially responsible business practices. Identify the four steps in ethical decision making. 4: outline how ethics and social responsibility can be integrated into a firm"s marketing strategy. Rules of behaviour based on ideas about what is morally good and bad; An area of study that deals with ideas about what is good and bad behaviour: a branch of philosophy dealing with was is morally right or wrong; People in marketing interact directly with the public. Because they are so much in the public eye, it should not be surprising that marketing & sales professionals sometimes rank poorly in ratings of the most trusted professions.
