BU354 Lecture Notes - Lecture 6: Making Money, Job Satisfaction, Millennials
Document Summary
Based on feeling, emoions, senses, realiies, and beneits: inconsiderate recruiing pracices can be brand suicide for companies. Greeted by recepionist: steps in employer branding: Deine the target audience, where to ind them, and what they want from the employer. Develop the unique employee value proposiion the speciic reasons why the organizaion is a unique place to work and a more atracive than other employers. Communicate the brand by incorporaing the value proposiion into all recruitment eforts. The recruitment process: idenify job openings, specify job requirements, select methods of recruitment, generate a pool of qualiied applicants. Development of a bib requires that the items are valid predictors of job success. Once compiled it is easy to score applicants. More accurate assessment of the person"s skills and performance level. Employees who apply and do not get the job may become discontented. Managers may have to interview all employees even though they already know who is geing the job.
