BU362 Lecture Notes - Lecture 3: Great Chefs, Brand Awareness, Income Statement
Document Summary
Name one of joshua"s target customers. (business clientele business professionals) Joshua is planning to open a new restaurant at a new location and he believes it can generate m revenue in first year: accountant is more conservative/pessimistic above the revenue target, decisions (that must be made) a. b. Joshua must decide whether to open the restaurant or not. It might be a different game at the new location, modification/adaption of game plan might be needed: stakeholders (needs, interests, objectives, sheila bruyn (minor stakeholder) a. Joshua mathew: wants to achieve a target revenue of million in his new proposed restaurant, personal reputation, chef (award-winning, reputation and quality. Internal analysis: current target market, demographic high income individuals/families and those that work in downtown. 4ps: product (service, european influenced selection, price range of products 70 check per person, short business hours, high quality service ( silky , price. to per check: business community in toronto, promotion.
