BU362 Lecture Notes - Lecture 2: Exchange Rate, Marketing Mix, High High
Document Summary
Important for the design of strategies: bar maisse. Interested in revenue and growth i: add to their current product line, u. s. Wholesaler: possible negaive response to cah"s u. s. eforts, the u. s. wholesaler because they represent 60% of cah s sales, canadian distributors, represents 40% of the total sales, venture capitalists, sales team, doing a good job ii. Important for geing approvals from those big chains (up to 4 years) Threats: u. s. market is dominated by two irms, exchange rate luctuaions, possible response from the u. s. wholesaler iv. Internaional trade regulaions (trade barriers b/w canada and europe) j. Supportive / need time to build the network. Tap the market potenial -> maintain the growth of sales. Promoion: sales force is criical (u. s. team and europe team, emphasize safety, co-op campaign, support for french partner. Place: u. s. market (wholesaler, europe (french partner)
