BU479 Lecture Notes - Lecture 5: Disruptive Innovation
Document Summary
Disruptive innovation: clay christensen is the author of the innovators dilemma where he introduced his work, video. Influential in marketing and technology products and services. Disruptive innovation is not a breakthrough innovation that makes good products a lot better. It transforms a product that historically was so expensive and complicated that only a few people with a lot of money and skill can get it. A disruptive innovation makes an expensive cheaper so a wide variety of consumers can have access to it. This gives rise to the innovators dilemma: do we continue to focus on our current products and customers or look for ways to improve product offering and target a larger customer. Most large companies choose the first option because it is really hard to turn your back on something that is going so well. You may minimize the potential threat of a disruptor: challenge: what if it isn"t a simple yes/no answer.
