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Lecture

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Department
Communication Studies
Course
CS101
Professor
Jade Miller
Semester
Winter

Description
What is Canadian about media? January 13  2014 Mass Media in Canada o CRTC­ governs mass communication in Canada Canadian Broadcast Policy History: o 1920’s : Royal Commission on Radio Broadcasting o 1932 : Canadian Radio Broadcast Act sets up public broadcaster: Canadian Radio Broadcasting  Corporation • public broadcaster: funded by the state­ making their own decisions about content­ must follow  guidelines set by government o 1952 : CBC goes into public TV broadcasting o Broadcasting Act of 1958: crates Board of Broadcast Governors (BBG) • BBG initiates CanCon regulations o 1960’s : advent of private TV and cable o Broadcasting Act of 1968 : Creates CRTC to replace BBG • • Themes­ o Broadcasting should be owned and controlled by Canadians o Content should benefit Canadians o Updated over the years o 1999: digital exemption Operationalization o how do we know which productions are classified as officially “Canadian”? • ex: MAPL: at least two of music, artist, producer, artist o how much content should be Canadian? • Ex: broadcast radio, 6pm to 9pm, 35% Canadian content • Ex: until recently, 2/3 of entertainment newscasts like ET Canada  Cancon Music Regulations o MAPL criteria o Objectives • Cultural Industrial • Convergence Foreign Ownership Currently Broadcast and telecom direct ownership 20% max direct foreign ownership 33% indirect foreign ownership through holding co 80% of directors must be Canadian No non­Canadian boss Other methods Limit tax deductions to domestic companies Only 75% Canadian CEO’s can take advantage of this Defunct: 80% excise tax on foreign magazines Benefits of foreign ownership? Break up of domestic concentration? Infuse foreign Venture Capital Convergence makes it all a moot point? Audiences January 20, 2014 o Everyone has an audienece  Audiences January 20, 2014 • Kim K has 18.9 Million followers • I have and audience on FB, Twitter, Insta Audiences and Interaction o Audiences are very different  • Ie. Symphony vs. rock concert How to Study Audiences? The mass medias purpose is to assemble audiences Magazine audience would be assembled because of their common interest for hair and makeup etc. “if you are not paying for what you are consuming, you yourself are the product” are people defined by what they consume? Are people defined by the audience they participate in? Tracking Audiences : AC Nielsen­ US TV BBM – Canada TV Nadbank – Canada Newspapers Print Measurement Bureau – Canada Magazines (Main bodies that track mass media in Canada) Audiences January 20, 2014 Why people join audiences: Surveys Focus groups Program tests Jenkins “Theory of YouTube” “Hybrid media space” – Yochai Benkler Meeting point for diverse participatory cultures Amatures curate professional content Cross­network support Web 2.0 many to many communication expected to expand Globalization & Digitalization January 27, 2014 “A global economy is
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