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Lecture 4

CS203 Lecture Notes - Lecture 4: Polysemy, Denotation, Signify


Department
Communication Studies
Course Code
CS203
Professor
Greigory De Peuter
Lecture
4

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
Midterm

!"#$
%!%&&"'"
&
%("$%
"!%'"
Medium theory – lack of attention to content (criticism)
Representation and Semiotics
)"!*'"'+&+& "#
,#'&#&
1. Cultural studies
-.'&%'
-/ "0('1%2
'#
"!3&''
!"&%'"'+"(%%#
4"'"
4%'&
2. Representation
"'"&
'%%
%%("''"5&36
'3%(""'
'7'&"%3&
'"&
4'&&
/0"!#%#!&#
#&%%'%28"9%%
Stuart hall says that core of representation is MEANING
1%%%#!""&%"&
!'"%&
1%'":'%";&%%
o4%"
o ";&'
o4!%#"!""'&"
%
/0"3#<!!%"==/
>
?#'%!""':%%3
!"'%%!""!#"-
99
o>%!"!#@&A-&'"!#
"""
o0"!!""%'

Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

1%"%'"&'"%"&"
&&=4"(!%&&!""'"
"!':%%3&#!'B
:%%3-99%%
1%CC
Page 18 we are all able to communicate because we share the same conceptual
map and interpret the world in similar way
o0&"
oB"&
1%'"B"'%&!3
%&#"'
-#!%%
o "&"""!(!('"!
!3
%'%%
o4"%
o4%'"%(
o1%"#3
o%B'#
o4%&#'%
'#"""!"%
"(!&"%'#"&%
-!!%"!!"!!""!
!""&'%@#-#
>%9D"E&+
1%"$
"%'%/==%'"%
&3''@"F9
o '"!
3. Semiotics (on exam)
3&/"!&"!#%2
"
Semiotics is the study of signs
>9*%'
o0(!G!&
o "%%"'&#
o@&/2""''&!"
#EE99H9
oI%#!"&
o-!&"&""'&
o>%01@"3"'&(
o-!#'&
/&'':3("%
3#&2>
&!!&
&"&""3&"&%%"
#"&%'&:(&
0#&"
0(&"&"&
&.&BD&B
Signi*er:
oPhysical form of the sign
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