CS203 Lecture Notes - Lecture 6: Labour Power, For Marx, Communication Studies
13 Mar 2016
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Document Summary
Interested in how ownership structures, and funding models etc. influence the nature of media content. How media content is shaped through commercial pressures. Pays a lot more attention to the production side. E. g. , scholars in political economy spend a lot of time looking at labour. Vincent mosco a process of converting objects or activities into things or services that bought and sold. Process of transforming use values into exchange values : use values satisfying a human need. E. g. , nutrition, shelter, pleasure etc: exchange value price tag/ worth, if i download a song, it"s use value is the enjoyment, exchange value is the 99 cents. The process of commodification is central to the capitalist economy. The most basic value to capitalist economy is growth. Conversion of children as consumers: search out new places to sell their commodities. Geographic dimension (cid:1: the audience commodity. The commercial media system is involved in the commodification of audiences.
